INTERACTION DESIGN
IBM's Cognitive Transformation booth experience at the Mobile Work Congress engages audiences with the “art of the possible"; An Interactive wall that helps visualize what a cognitive future holds..
DYNAMIC ADVERTISING
An immersive iAD that capitalizes on gaming interaction as the benchmark to educate users about the performance capabilities of the Range Rover Sport.
PERSONALITY INSIGHT
A concept for a generic CPG industry liquor client that integrates IBM Watson’s personality insights API using Twitter & Adobe Experience Manager to provide customized drink preferences.
BRAND DEVELOPMENT
A 360 brand refresh for United Colors of Fashion; a New York City-based 501(c) non-profit that mentors under-resourced youth about the fashion industry.
CRM CAMPAIGN
A personalized rolling 90-day communication campaign aimed at getting current Land Rover owners excited about trading in for a new Land Rover when the time came.
PRINT PHARMA
Various print executions based on consumer journey towards effective and impactful design solutions including covers for annual reports and conferences.
SOCIAL MEDIA STRATEGY
Influencer campaigns, experience-driven activations, crowdsourced sweepstakes to community building, these case studies for Pursuit of Portraits show key facets of strategy with Huawei Mobile, W Hotels, Tumblr and more.
DIGITAL CAMPAIGN
A digital campaign for Nokia USA that demonstrates the possibility of astounding connections and a crowdsourced version of "Don't Fence me In" that allows you to join in a remix.
DIGITAL ACTIVATION
For Microsoft Mobile, this digital concept is geared to increase trial by turning every piece of media into a virtual test drive of the Windows 7 experience.
BRAND IDENTITY
A brand refresh for GLOSS; Jersey Shore's salon and cosmetic boutique in Asbury Park. The identity is inspired by their signature color bar and uses special printing to bring out that sparkle.
PRINT ADVERTISING
Print ad executions for various clients including FujiFilm USA, The Food Emporium, A&P Fresh - Via Roma.
PRINT COLLATERAL
Print collateral options and executions for various clients ranging from boutique studios, independent projects, non profit and sex education including examples of a few identity systems.
LOYALTY
A personalized multi-touch welcome experience to excite Land Rover owners about their new purchase and provide them with resources & rewards throughout their journey.
DIRECT
A direct mailer to existing Land Rover Owners-In-Market about the new model year line-up of vehicles that conveys the duality of the brand from city to off-road.
LOGOS
An array of logos for various clients ranging from boutique studios, independent projects, non profit and sex education including examples of a few identity systems.
MAGAZINE DESIGN
Creative lead, curation & art direction for Pursuit of Portraits Magazine; an independent bi-annual publication featuring 135 photographers from over 30 countries.
PATTERN / PACKAGING
Pattern designs for the FujiFilm Digital Camera including packaging, print collateral and retail endcaps. Select patterns printed nationally in top retailers in USA & Tokyo.
PUBLISHING
Art Direction and design for the Premier South Asian Wedding and Fashion Magazine.