THE OBJECTIVE: 
Provide a positive ownership experience to Land Rover owners. Create and sustain engagement with the Land Rover brand and enrich the ownership experience. And motivate and facilitate brand advocacy to increase sales. 

THE SOLUTION: 
Create a personalized multi-channel/multi-touch welcome experience to excite Land Rover owners about their new purchase, elevate the brand promise and provide them with the tools, tutorials, rewards and know-how via an exclusive owners portal.
Concept & Art Direction
DIRECT MAIL / OPTION 01: DARE TO DISCOVER
At the heart of every Land Rover owner is the spirit of a modern day explorer.
A welcome email within the first week was followed by a customized Direct Mail "Welcome" Package that included a Welcome Letter, a Roadside Assistance Card, a hand-embroided personalized flag and stake with the owner's name and a Land Rover Guide to America's most awe-inspiring destinations. 
THE FLAG:
1. Attached flag to stake  2. Choose destination  3. Claim your discovery
The flag as a welcome gift speaks to the mindset of Land Rover owner's who are achievers of authenticity and metaphorically embraces the notion of facing challenges head-on and going to new heights. By claiming their discoveries and sharing them via social channels Land Rover empowers its owner's not only to be brand advocates but owner's who are driven and nuture experiences that give them an edge. 
OWNER'S SITE / OPTION 01: DARE TO DISCOVER
Welcome Page
The gateway for new owner's to learn how to get most out of their new vehicle: watch video tutorials, track  progress on courses, get rewarded and stay connected to the Land Rover community. From Introductory tutorials for the new owner to owner benefits, Land Rover Events, Land Rover Owner's App and connecting with the discoveries from the Land Rover community. 
1 YEAR GIFT / OPTION 01: DARE TO DISCOVER
1 Year Anniversary Book
At the end of the owner’s first year of ownership they will receive a coffee table book that captures “A Year of Discovery”. The book will highlight the most inspiring flag images & stories sent in by owners since they received their welcome package with the flag.
DIRECT MAIL / OPTION 02 w/TRAY : FOR RANGE ROVER OWNER'S & SUPER LOYALISTS
Unlock the Extraordinary
A welcome email within the first week was followed by a customized Direct Mail "Welcome" Package that included a Welcome Letter, a Roadside Assistance Card, a hand-embroided personalized flag and stake with the owner's name and a Land Rover Guide to America's most awe-inspiring destinations
OWNER'S SITE / OPTION 02: UNLOCK THE EXTRAORDINARY
Land Rover as a key to extraordinary discovery.
The gateway for new owner's to learn how to get most out of their new vehicle:
Unlock the Extraordinary by receiving owner benefits, access to member exclusive events & more. 
Owner's can also track progress on courses, get rewarded and stay connected to the Land Rover community.
This parallax-driven landing page is also responsive on cross-devices. 
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