BRAND DEVELOPMENT

A 360 brand refresh for United Colors of Fashion; a New York City-based 501(c) non-profit that mentors under-resourced youth about the fashion industry.

MARKETING INITIATIVE:

Develop an iconic brand identity for United Colors of Fashion (UCOF) within a crowded non-profit marketplace, with the goals of appealing to new supporters and sponsors, while also resonating with the youth UCOF strives to empower.

OBJECTIVE:

Increase awareness, inspire support and create advocacy.

Art Direction, Concept & Brand Integration

Primary Logo

A serif typeface with a high fashion feel was key to UCOF’s credibility as a fashion authority.
The graphic thread represents the unity that UCOF creates between under-resourced youth and the fashion industry. The various bright colors in the logo reveal the youthful, optimistic and global spirit of the brand.

Logo Type

Mark

The button and needles represent the tools UCOF provides in order to empower youth to achieve their goals through fashion. Two needles are used to signify UCOF’s two core initiatives: Fashion Education and UCOF Cares.

Mantra

UCOF’s mantra effectively encapsulates its two core initiatives. Through its Fashion Education and UCOF Cares programs, UCOF leverages fashion to improve education and health for youth both locally and globally. Ultimately, using fashion to empower youth to achieve their career and personal aspirations.