MARKETING INITIATIVE:
Develop an iconic brand identity for United Colors of Fashion (UCOF) within a crowded non-profit marketplace, with the goals of appealing to new supporters and sponsors, while also resonating with the youth UCOF strives to empower. 
OBJECTIVE: 
Increase awareness, inspire support and create advocacy. 
Art Direction, Concept & Brand Integration 
Primary Logo
A serif typeface with a high fashion feel was key to UCOF’s credibility as a fashion authority.
The graphic thread
represents the unity that UCOF creates between under-resourced youth and the fashion industry. The various bright colors in the logo reveal the youthful, optimistic and global spirit of the brand.
Logo Type
Mark
The button and needles represent the tools UCOF provides in order to empower youth to achieve their goals through fashion. Two needles are used to signify UCOF’s two core initiatives: Fashion Education and UCOF Cares.​​​​​​​
Mantra
UCOF’s mantra effectively encapsulates its two core initiatives. Through its Fashion Education and UCOF Cares programs, UCOF leverages fashion to improve education and health for youth both locally and globally. Ultimately, using fashion to empower youth to achieve their career and personal aspirations.
United Colors of Fashion (UCOF) Logo Lockup
(Logo + Mark + Mantra)
Website Landing Page
2013 Annual Gala Program Booklet
2013 Annual Gala Save the Date Invite​​​​​​​
Business Cards
Empower Youth through Fashion Pinback Button Set
Pinback Buttons
2013 Annual Sponsorship Prospectus
Behind the Seams Biannual Editorial Review
2013 Annual Gala Interactive Program Guide
Pre-Approved Access Confirmation
2013 Annual Gala Gift Bag & Access Passes
Tote Goody Bags
Official Twitter Page
Facebook Page Cover Image Templates
Corporate Posters for the Center of Fashion 
Volunteer & Staff Tees with Printed Branded Mark and Custom Hand-Sewn Buttons
Logotype Detail on Tee (Back)
Back to Top