THE GOAL:
Inspire MWC audiences with the “art of the possible,” brought to life through cognitive business and telco, and help them visualize what a cognitive future holds for them.
SOLUTION:
An interactive wall explored through a beautiful, prismatic interface shimmering with light and color showcasing visions of how cognitive systems will impact key industries, as well as promote the IBM technologies, practices and capabilities that enable cognitive transformation at scale.
Art Direction
INTERACTIVE LANDING SCREEN:
6 content buckets (shown below as "CUBES" will hold the content developed for the wall, as well as form the main touch-screen navigation. Each of these six areas is a landing page, clicking one of the content sections in each will take the user a level deeper into the experience.
LANDING SCREEN ANIMATION REFERENCE
LIFE SIZE INTERACTIVE WALL – MWC, BARCELONA
1ST LEVEL DEEP – YOUR COGNITIVE FUTURE
Each of these six areas accessible via the landing screen will take the user a level deeper into the experience. At that point they can access 3-5 short content experiences, ranging from scrollable articles, animations, videos, charts or graphics, etc.
2NDLEVEL DEEP – "TAP TO ZOOM IN"
3RD LEVEL DEEP – "TAP TO EXPLORE CONTENT PIECES"
1ST LEVEL DEEP – ABOUT IBM IX
1ST LEVEL DEEP – DIGITAL REINVENTION
1ST LEVEL DEEP – REDEFINING EXPERIENCE
1ST LEVEL DEEP – MOBILE TRANSFORMATION
