THE OBJECTIVE:
Within the Mobile Ad space, establish the Range Rover as an exhilarating on-road performance vehicle.
As the fastest, most dynamic and responsive Land Rover ever – as capable on-road as off.
Within the Mobile Ad space, establish the Range Rover as an exhilarating on-road performance vehicle.
As the fastest, most dynamic and responsive Land Rover ever – as capable on-road as off.
THE SOLUTION:
Create an high impact immersive iAD that capitalizes on gaming interaction as the benchmark to educate users about the performance capabilities of the Range Rover Sport. By adding a gaming functionality around speed, a sizzle video, a 360° interior exploration and a configurator users can not only get up and close to the Range Rover Sport but also rank high on the total time spent with the unit in addition to lead forms completed and total retailer searches.
Create an high impact immersive iAD that capitalizes on gaming interaction as the benchmark to educate users about the performance capabilities of the Range Rover Sport. By adding a gaming functionality around speed, a sizzle video, a 360° interior exploration and a configurator users can not only get up and close to the Range Rover Sport but also rank high on the total time spent with the unit in addition to lead forms completed and total retailer searches.
Concept & Art Direction
COLLAPSED (state) iAD
EXPANDED (state) iAD
INTRO SCREEN | SWIPE TO EXPLORE
Once the RRS drives into the intro screen, the user has the choice to swipe to explore
or interact with the liner navigation.
or interact with the liner navigation.
GEAR SHIFTING GAME | TEST YOUR SKILLS
Test your skills challenges the user to a game of accuracy by tapping on the gear icon.
The more accurate you are, the better your time. The RRS can reach 0 to 60 in 5.0 seconds.
The more accurate you are, the better your time. The RRS can reach 0 to 60 in 5.0 seconds.
GEAR SHIFTING GAME | HOW TO PLAY & GAME PLAY
GEAR SHIFTING GAME | WATCH PEAK PERFORMANCE
360° INTERIOR EXPLORATION | STEP INSIDE
360° INTERIOR EXPLORATION | GYROSCOPE ENABLED
Tilt to Explore (for iOS & Android users) or Swipe.
CONFIGURATOR/LOCATE A RETAILER/SCHEDULE A TEST DRIVE
Customize yours by tapping through Exterior, Roof & Wheel options.
Customize yours by tapping through Exterior, Roof & Wheel options.
CONFIGURATOR (EXTERIOR, ROOF & WHEEL OPTIONS)
Tap to Expand and Swipe to Explore.
LOCATE A RETAILER | RESULTS PAGE
SCHEDULE A TEST DRIVE | ENTRY FORM
RESPONSIVE ON SMARTPHONES (AND TABLETS)
WATCH THE DEMO