Concept & Art Direction
The user is invited to discover their unique drink/cocktail based on their personality insights
User enters their twitter handle to activate Watson’s PI. This powers AEM and Adobe Target to customize the site’s web pages
Watson analyzes their twitter posts
User gets a personality insight report
Watson generates a unique drink recommendation based on Personality Insight
User is given a recipe. Sees what others with similar personality traits are drinking
User is given opportunity to share the personality insight through social media; get a drink recommendation; purchase ingredients; locate nearby bars, view additional content connected to their insight.
