Land Rover USA sent out this welcome kit to all Owners-In-Market looking to get the latest updates about the new model year line-up of vehicles. This direct mail piece is the first touch-point that provides them a physical brochure about the new line-up accompanied by a personalized letter from the Brand Vice President.
The goal to convey the duality of the brand of true refinement with capability was shown in the reveal of the imagery from city to off-road.
