IBM's Cognitive Transformation booth experience at the Mobile Work Congress engages audiences with the “art of the possible"; An Interactive wall that helps visualize what a cognitive future holds..
SOCIAL MEDIA STRATEGY
Influencer campaigns, experience-driven activations, crowdsourced sweepstakes to community building, these case studies for Pursuit of Portraits show key facets of strategy with Huawei Mobile, W Hotels, Tumblr and more.
An immersive iAD that capitalizes on gaming interaction as the benchmark to educate users about the performance capabilities of the Range Rover Sport.
A digital campaign for Nokia USA that demonstrates the possibility of astounding connections and a crowdsourced version of "Don't Fence me In" that allows you to join in a remix.
A personalized rolling 90-day communication campaign aimed at getting current Land Rover owners excited about trading in for a new Land Rover when the time came.
A concept for a generic CPG industry liquor client that integrates IBM Watson’s personality insights API using Twitter & Adobe Experience Manager to provide customized drink preferences.
A 360 brand refresh for United Colors of Fashion; a New York City-based 501(c) non-profit that mentors under-resourced youth about the fashion industry.
For Microsoft Mobile, this digital concept is geared to increase trial by turning every piece of media into a virtual test drive of the Windows 7 experience.
Print ad executions for various clients including FujiFilm USA, The Food Emporium, A&P Fresh - Via Roma.
A brand refresh for GLOSS; Jersey Shore's salon and cosmetic boutique in Asbury Park. The identity is inspired by their signature color bar and uses special printing to bring out that sparkle.
A personalized multi-touch welcome experience to excite Land Rover owners about their new purchase and provide them with resources & rewards throughout their journey.
Creative lead, curation & art direction for Pursuit of Portraits Magazine; an independent bi-annual publication featuring 135 photographers from over 30 countries.
An array of logos for various clients ranging from boutique studios, independent projects, non profit and sex education including examples of a few identity systems.
The Wunderman New York Agency holiday card conveyed with an animated time-lapse sets the tone for the holidays. Lester Wunderman is seen in the last frame.
A direct mailer to existing Land Rover Owners-In-Market about the new model year line-up of vehicles that conveys the duality of the brand from city to off-road.
Using stop-motion style animation and fan submitted photos, this video conveys a "Thank You" message Land Rover's followers on Facebook as they celebrate a new milestone: 1 million new fans.
PATTERN / PACKAGING
Pattern designs for the FujiFilm Digital Camera including packaging, print collateral and retail endcaps. Select patterns printed nationally in top retailers in USA & Tokyo.
A simple moving announcement (for Wunderman NY) is turned into a fully integrated (and completely bizarre) experience that shows off everything Wunderman does best.